Built by People Who
Live Freight
From Cairo ports to global trade lanes — we're operators turned builders, on a mission to redefine logistics for the world.
The Founding Family
InstaFreight was born out of decades of freight experience. We're not consultants — we're operators.
Joseph Rofail
Founder & CEO
Founder of InstaFreight. Led over 1,000 fintech projects in Egypt that helped the country shift toward a cashless society. Builder of freight, trade, and digital finance systems.
“We’re not just shipping cargo — we’re building the new internet for global trade.”
George Rofail
COO
Operations architect. Ensures every piece of freight and code moves with precision. Veteran of logistics and port operations.
“Execution is everything. At InstaFreight, we make complexity look simple.”
Raaef Rofail
CLO
Legal powerhouse. Handles global compliance, trade law, customs regulation, and partnership frameworks.
“Regulatory clarity is the bedrock of scalable trade.”
Samer Rofail
CMO
Master storyteller and growth leader. Driving global marketing and brand awareness across continents.
“We’re not building a brand. We’re building a movement.”
Global Milestones
Key checkpoints and recognition on our journey to connect global trade.
We Built Real Companies Before InstaFreight
Decades of operational experience across logistics, technology, and trade.
Ability Freight
An international freight forwarding company based in Egypt — handling sea, air, and road freight.
Ability Soft
A software company delivering AI, blockchain, logistics, and financial systems across sectors.
Ability Trading
An import–export enterprise specializing in global sourcing, food, and general trade.
What We Believe In
These aren't just values on a wall — they're how we build, ship, and serve every single day.
Real Freight DNA
We've lived the problem. Our team has decades of operational freight experience — not textbook knowledge.
Move Fast & Learn
We ship, we iterate, we improve. Speed is a competitive advantage when paired with good judgment.
Operators First
Every decision is made thinking about the freight forwarder, the shipper, and the carrier — not the board.
Global From Day One
We think globally, act locally. InstaFreight is built for every trade lane, every timezone, every language.
Want to Join the Mission?
We're building the team that will redefine global trade. If you're talented, passionate, and hungry — we want to hear from you.